How to Buy and Manage SEO
Is SEO only one of many marketing efforts you manage?
This eBook was written just for you.
Instant Access eBook
For Marketing Managers and Directors to learn the basics quickly and buy and manage SEO with confidence.
In 5 sections:
I. Understanding SEO
Understand exactly what SEO is and how to think about it for your business
II. Assess and Plan SEO
Assess your current SEO, your competition's SEO, and create an action plan
III. Choosing a Vendor
Choose a vendor, pay for performance, Q&A samples, and vendor red flags
IV. Performance, Measurability, and ROI
How to Measure success and fix underperforming SEO efforts
V. Resources
Glossary, when to bundle SEO with other services, and staying up-to-date
Brick and Mortar Examples
Easy to understand, real-world examples make SEO and conversion optimization approachable.
Cheat Sheet Resources
Recaps, checklists, Q&A samples, and next step action-items for easy review.
Better Success Metrics
Don't just be first in search, bring in traffic that wants what you're selling.
What is Understanding SEO?
Understanding SEO is an instant-access eBook written for marketing decision makers. Think of it this way: you don’t need to become a mechanic to get a good deal on a used car, but you do need to be car-savvy. This book will get you SEO-savvy as fast as possible, so you can make the right decisions, move on to your next task, and assess your progress periodically.
There are plenty of books and courses that can teach you to be an expert "SEO mechanic," which is great if your job is to do SEO every day, but overly detailed when SEO is only one of the many marketing efforts you manage. This eBook provides the broad strokes, and details only when they're relevant.
Working at an agency, I saw a lot of marketing decision makers hesitate when it came to buying or expanding SEO. There are so many moving parts and so much information available that it’s difficult to be sure how to proceed. Whether you’re not sure you need SEO, or you’re not sure how to assess and improve an existing SEO program, I wrote this book to give you clarity and make next-steps as simple as possible.
You can get free, instant access to the first few chapters with only your name and email by clicking below. Your privacy is important, and we will never share your email. Please feel free to email me if you have any questions.